Real time offers and peer to peer social currency.

We designed and developed a widget showcasing the many thousands of archive images the Daily Mirror had published over the years. We created 3 different sizes of widget which contained feeds for news, views and the recently digitised images from the Daily Mirror archive.

Our favourite has to be their cute animals viral for the Ultratouch – wonderfully random, thoroughly hilarious, but most importantly so cute (a very quick and easy win)!

The content is always captivating, because it’s either funny, highly intriguing, uses some of the latest technologies available in social media, or all of the above.

It shows Samsung’s (and their agency The Viral Factory) willingness to be daring and their understanding of the channel they are using to try and reach new audiences. Too often we see brands wanting to just dip their toe in to test the water… the result? They hardly create a ripple, let alone a huge wave to surf.

As famously tweeted by Avinash Kaushik, of Google

“OH: Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better.”

(OH = overheard… so the quote actually comes from someone else)

- 20% of the marketing budget needs to be allocated to being brave enough to push the boundaries and testing something new.

Sorry, so back to our original point… here are some more of Samsung’s excellent virals;

Something that struck a chord at the recent Social Media 09 conference, from Giles Rhys Jones of Ogilvy, is that brands should be using an 80:20 ratio to their innovative marketing. – 80% of the marketing budget should be spent on well rehearsed, proven methods; search, Facebook fan pages, twitter feed.

Millimeters Matter

LED Sheep

Ice skating – expect the unexpected

Ice hockey – expect the unexpected

The Power of Angles

HD Camera Trick

Omnia i900 Unobxing

Social Challenge

Our friends at Adam & Eve asked us to develop a Facebook Application to support the cross media campaign Phones4U were running. The campaign focused on the premise of ‘Are you popular enough’ and the Facebook Application enabled people to place Yes or No stickers on their friends photo’s who were notified via their feed

We created a viral widget for Channel 4 to help promote the new series of Skins. The widget which included news, video clips and a Twitter feed was a huge success and was installed 1000′s of times across the social web

Chelsea wanted to reward their international members with an exclusive widget containing all the latest news plus a Google maps integration that enabled the members to place a pin in the map where they live and include personal infomation to encourage interaction between members.

Facebook users can overlay a ‘Think Biker!’ badge over their profile picture, and create other images to create awareness for the Think! campaign.

The application integrates with the Facebook social graph to spread the application, through generating posts in user’s newsfeeds and walls.